Website analytics and performance tracking

Know which content is growing and which needs work

Stop guessing from spreadsheets. Contentpen turns your Google Search Console data into one SEO dashboard you can act on and share in minutes.

7-day free trial

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GSC analytics built for the people who write the content

Clicks, impressions, CTR, and position

Winners and losers by keyword

Client-ready PDF and share links

See website analytics in action

Watch Contentpen turn a Search Console property into a live SEO dashboard, filter it down to the pages that matter, and share a report without a single export.

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Connect Search Console once

Sign in with the Google account that owns your property during onboarding or from Integrations. Contentpen pulls your search performance and keeps it fresh with ‘Sync Analytics’ or an auto-sync schedule.

Choose the view that answers your question

Pick a date range from the last 7 days to 16 months, then filter by web, image, video, or news search, by country, and by desktop, mobile, or tablet.

Act on it and share it

Open the pages that need attention, refresh them in the same workspace, and send stakeholders a PDF or a read-only link that shows the exact view you are looking at.

Every Search Console metric your team needs in one view

Total clicks, impressions, average CTR, and average position sit side by side with the change against the previous period. You also see how much of your traffic comes from anonymized queries, so nobody mistakes a data gap for a traffic drop.

Every Search Console metric your team needs in one view
Watch your whole site climb toward page one

Watch your whole site climb toward page one

The positions chart tracks how many of your keywords sit in the top 3, on page one, on page two, and beyond on a set cadence. One glance shows whether your rankings are rising together, and the position table shows how many clicks each band brings in.

Know what moved and why, before the meeting starts

Know what moved and why, before the meeting starts

Top keyword changes and top page changes sort every movement into winners, losers, new, and lost. Spot the post that just broke into page one, the keyword that slipped, and the page that lost traffic, all without building a pivot table.

Filter performance by device, search type, and country

Compare desktop, mobile, and tablet clicks with their CTR and share of traffic. Switch between web, image, video, and news search, or narrow to a single country, to see how each audience actually finds your content.

Filter performance by device, search type, and country
Reports clients and executives can open without a login

Reports clients and executives can open without a login

Turn any tab into an SEO client report. Export it as a PDF snapshot of its charts, tables, and filters, or create a read-only share link that keeps your exact date range, search type, location, and device. You set how long each link lives and can revoke it anytime.

Find the few keywords that matter

Filter keywords and pages by minimum and maximum clicks, impressions, CTR, and position, or show only keywords ranking with multiple URLs. Chart the top 5, 10, 15, or 20 keywords, or pick your own, and compare them on any metric.

Find the few keywords that matter

How scattered search data affects your team

When performance lives in exports and spreadsheets, content decisions slow down and drift away from the data.

Hours lost to manual reporting

Exporting Search Console, cleaning spreadsheets, and pasting charts into slides eats a day every month. That time should go into improving the pages the report points to.

Drops you notice weeks too late

Without a clear view of losers and lost keywords, a slipping post goes unnoticed until the traffic is already gone. Recovering it then takes far more work than a timely refresh.

Content plans built on guesswork

Teams that cannot see which topics and formats earn clicks keep producing more of what does not work. Every new SEO- and GEO-optimized article should build on proof, not habit.

Stakeholders who stop trusting the numbers

Reports that change format every month, or arrive out of date, make leadership and clients question the results. Consistent, shareable views keep everyone reading the same story.

Turn search data into your next move

Connect Search Console in minutes and see which articles to grow, fix, or report on before your next planning meeting.

See your SEO dashboard
7-day free trial

Teams that stopped reporting in spreadsheets

SEO leads, marketing directors, and agencies on what changed once their search data lived next to their content.

  • “We cut our SEO stack in half after switching to Contentpen. Now creation, publishing, and analytics work together in one place, without any problems!”
    Omar Farooq
    Omar Farooq
    Marketing Director
  • “Instead of guessing what to fix, Contentpen shows us what will move rankings and traffic next. It’s changed how we prioritize content.”
    Rachel Stone
    Rachel Stone
    SEO Lead
  • “I wrote a blog post for one of my hospital clients using Contentpen. Once it got indexed, it started ranking at position 4 on the first page of Google. What's interesting is that I didn't build a single backlink.”
    #4
    position
    0
    backlinks
    Ankit Prajapati
    Ankit Prajapati
    CEO at Consultant Ankit
  • “Contentpen helped us establish our presence both on SEO and AI search. Top-Quality content at the speed of thought.”
    Alban Taraire
    Alban Taraire
    General Manager at NETK5 Technology Group
  • “Contentpen delivers amazing quality blog posts and saves hours of research. It's fast, reliable, and perfect for efficient content creation.”
    Raj Kandel
    Raj Kandel
    Mortgage Broker at Everest Home Loans
  • “I spend my time saved from blog writing and SEO tasks on building relationships with my clients, which actually benefits my business.”
    $1000
    saved
    3-8h/week
    saved
    Keith Hill
    Keith Hill
    President at Go Smart Mortgage
  • Alamin
    Alamin
    Marketing content creator
  • “After publishing our first 23 blogs through Contentpen, we noticed steady keyword growth in Google Search Console within three weeks. Impressions and clicks doubled, and a few articles started ranking on page one without paid promotion.”
    Sarah Malik testimonial
    Sarah Malik
    Sarah Malik
    SEO manager at GrowthHive
  • “We analyzed our new posts in Ahrefs and saw a clear lift in organic keywords and referring domains. The internal link suggestions from Contentpen helped us strengthen our site structure, which improved our overall domain visibility.”
    Daniel Lee testimonial
    Daniel Lee
    Daniel Lee
    Content strategist at BrightScale Media
  • “Before Contentpen, writing and publishing a blog took us a full day. Now we handle topic research, writing, and publishing in under an hour. Our organic traffic has grown 40% since streamlining our content process.”
    Ayesha Khan
    Ayesha Khan
    Marketing lead at CloudNest Solutions

Results you can measure

Outcomes from teams that track and grow SEO- and GEO-optimized content with Contentpen.

45%

Better keyword rankings

2.5x

Increase in organic clicks

68%

Higher organic traffic

3.5x

More keyword coverage

Frequently asked questions

Answers on how Contentpen's website analytics tracks, filters, and reports your search performance.

Website analytics is the practice of measuring how people find and use your site so you can improve it.

Contentpen focuses on content analytics for search, using your Google Search Console data to show clicks, impressions, CTR, rankings, and changes for every keyword and page you publish.
Contentpen shows the latest data Google Search Console makes available, which usually trails by a few days. Click Sync Analytics to pull fresh data anytime, or set auto-sync to run every 14, 30, 45, or 60 days. The last sync time is always shown at the top.
Connect it during onboarding or from Integrations by signing in with a Google account that has access to your property, then choose the property to track. Setup takes a couple of minutes, and you can skip it and connect later if you prefer.
No. Google Analytics measures what visitors do on your site, while Contentpen uses Search Console data to show how your content performs in Google search. Most teams use both, with Contentpen as the SEO dashboard that sits next to their writing and refresh workflow.
Yes. Export any tab as a PDF, or create a read-only share link that needs no login and keeps your date range, search type, location, and device filters. You choose when each link expires, and you can see and revoke every active link from the same panel.
Yes. CTR by position shows where your clicks fall short of what a ranking should earn, and the Opportunities snapshot flags pages with CTR gaps. From there, the organic traffic optimizer helps you rewrite titles, meta descriptions, and content to win more clicks.
Yes. Each client or brand can have its own workspace and Search Console property, team members work by role, and enterprises can sign in through SAML single sign-on. Share links let agencies report to clients without adding them to the workspace.
Yes. Set up a separate workspace for each website or blog and connect its own Search Console property. Switching workspaces switches the dashboard, so every site's data stays separate and easy to report on.
Most content teams check winners and losers weekly to plan updates, and review full performance monthly for reporting. Align your auto-sync schedule with that rhythm so the data is fresh when your team sits down to plan.
Yes, through the Contentpen MCP server. Connect Claude, ChatGPT, Cursor, or VS Code and ask about your clicks, top queries, pages, or opportunities in plain language. Engineering teams can pull the same data through the Public API for their own dashboards.

Learn more about website analytics and SEO reporting with Contentpen

What is SEO reporting?

SEO reporting is the regular process of measuring and sharing how a website performs in organic search. A good report shows clicks, impressions, CTR, rankings, and what changed since the last period, then explains what the team will do next.

An SEO reporting dashboard keeps that view current without rebuilding it each month.

How to track SEO performance in 5 steps

  1. Connect Google Search Console so you are working from Google's own data.
  2. Set a baseline for clicks, impressions, CTR, and average position.
  3. Review keyword and page winners and losers on a fixed schedule.
  4. Compare CTR against position to find titles and snippets that underperform.
  5. Share a consistent report and log the actions you take on each page.

Contentpen covers all five in one workspace, and connects each finding to the article you need to update.

Search Console vs Google Analytics vs an SEO dashboard

Google Search Console shows how your site appears in Google search. Google Analytics shows what visitors do after they arrive.

An SEO dashboard like Contentpen turns Search Console data into views your content team can act on, with change tracking, filters, and reports. For a wider view of the market, see our list of the best SEO analytics tools.

How Contentpen compares to other SEO reporting tools

Most SEO reporting tools stop at the report. Contentpen connects the numbers to the content you write and refresh. Use this table to compare the options.

FeatureContentpenGoogle Search ConsoleSE RankingDashThis
Clicks, impressions, CTR, and position✅✅✅✅
Keyword and page winners, losers, new, and lost✅❌⚠️❌
Filter keyword rankings with multiple URLs✅❌⚠️❌
PDF export of the current view✅❌⚠️✅
Read-only share links with expiry✅❌✅✅
Content opportunities from the same data✅❌⚠️❌
Write and refresh content in the same tool✅❌⚠️❌

Try Contentpen's website analytics free

The best way to judge an SEO dashboard is with your own Search Console data. The 7-day free trial includes website analytics, PDF and link sharing, auto-sync, and the full pipeline for SEO- and GEO-optimized articles on this SEO platform.

Try Contentpen free for 7 days and see your SEO dashboard today.

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