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What is brand voice? Definition, importance, and examples
AI (general)
What is brand voice? Definition, importance, and examples

As the name suggests, your brand voice is the unique expression of your brand’s personality, vision, and custom preferences. It’s the distinctive character that comes through in all your brand’s communications – whether written, spoken, or visual. Your brand voice is a unique blend of your USPs (Unique Selling Propositions), ICPs (Ideal Customer Profiles), and […]

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Content marketing examples that drive results in 2025

Content marketing examples that drive results in 2025

Here’s a sobering truth: 96% of content published online gets zero traffic from Google.  Zero! Yet the examples you’re about to see generated millions of views, thousands of shares, and drove real business results. What makes them different? They didn’t follow the “publish and pray” strategy!  Instead, each one used a specific psychological trigger, solved […]

Sep 29, 2025

How to start a blog? 8 steps, platforms, and a checklist

How to start a blog? 8 steps, platforms, and a checklist

Many people dream of starting a blog, but they never take the first step. The problem is simple: they don’t know where to begin. Should you focus on design first, or content? If you don’t have a clear plan, you might waste weeks setting things up the wrong way, choosing the wrong platform, getting stuck […]

Sep 29, 2025

What is blogging? The ultimate guide

What is blogging? The ultimate guide

Should I start my own blog? Is blogging dead? Can I get paid for blogging? What does blogging even mean in this age of AI?  These are some of the most common questions associated with blogging, and we’ll be answering all of them in detail to understand what blogging is. Blogging has changed a lot […]

Sep 17, 2025

What is a blog: meaning, elements, types, and more!

What is a blog: meaning, elements, types, and more!

Whether you’re completely new to the digital world or looking to expand your online presence, understanding what a blog is is essential in today’s content-driven landscape.  A blog serves as your digital voice, allowing you to share ideas, build communities, and even generate income.  In this comprehensive guide, we’ll explore everything you need to know […]

Sep 17, 2025

What is content marketing? A complete guide

What is content marketing? A complete guide

Content marketing has emerged as one of the most effective strategies for businesses that want to shift from traditional advertising methods. It helps brands build trust and drive engagement by connecting with the audience in an authentic and organic manner.  But don’t worry if you are not familiar with content marketing and its role in […]

Sep 10, 2025

Content marketing strategy – meaning, elements, steps to build

Content marketing strategy – meaning, elements, steps to build

Content marketing has evolved into one of the most powerful ways for businesses to attract, engage, and convert their audiences. Yet, many brands still fall into the trap of creating random content without a clear plan.  The result? Blog posts and social media updates that don’t connect, drive traffic, or generate revenue. A content marketing […]

Sep 10, 2025

How to write short blog posts that still deliver value?

How to write short blog posts that still deliver value?

The demand for a variety of content remains high, even though human attention spans are rapidly shrinking. In such a scenario, short blog posts have emerged as a powerful solution to reach busy readers who want quick, actionable insights without the commitment of going through lengthy articles.  Whether you’re an experienced content creator or just […]

Aug 26, 2025

How technical blog writing helps brands educate and convert?

How technical blog writing helps brands educate and convert?

Technical blog writing has become one of the most effective ways for brands, especially in SaaS, AI, cybersecurity, and other complex industries, to build credibility, engage their audiences, and drive conversions. Unlike traditional blog writing that may focus on storytelling or light commentary, technical blog writing goes deep. It simplifies difficult concepts, educates readers about […]

Aug 25, 2025

Best AI tool for writing SEO-rich blog content

Best AI tool for writing SEO-rich blog content

Artificial intelligence (AI) is quickly becoming the backbone of successful SEO strategies. A large majority of companies and marketers are already using AI. But the real challenge isn’t adoption. Instead, it is choosing the be st AI tool for writing SEO-rich blog content. Among the long list of AI writing tools, Contentpen emerges as the […]

Aug 18, 2025