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What is brand voice? Definition, importance, and examples
AI (general)
What is brand voice? Definition, importance, and examples

As the name suggests, your brand voice is the unique expression of your brand’s personality, vision, and custom preferences. It’s the distinctive character that comes through in all your brand’s communications – whether written, spoken, or visual. Your brand voice is a unique blend of your USPs (Unique Selling Propositions), ICPs (Ideal Customer Profiles), and […]

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More stories

How to improve your blogs for engagement, SEO, and conversions?

How to improve your blogs for engagement, SEO, and conversions?

Your blog isn’t performing as well as you had hoped. The traffic is stagnant, engagement is low, and conversions are practically non-existent. Sound familiar? The good news? You don’t need to start from scratch. With the right strategies and tools, you can learn how to improve your blogs and transform your existing content into high-performing […]

Aug 15, 2025

How to structure a blog?

How to structure a blog?

If your blog doesn’t have structure, your reader doesn’t stand a chance. It’s a harsh truth, but it’s the one that separates high-performing blog posts from those that get lost in the endless scroll of the internet. Structure is the unsung hero of great content. It shapes your writing, helps your readers find clarity, and […]

Aug 12, 2025

Is AI the future of blog writing services?

Is AI the future of blog writing services?

Traditional blog writing services face their biggest disruption yet. With generative AI tools producing content in seconds, businesses are questioning whether they still need human writers. AI writing tools have transformed from niche curiosities to mainstream business solutions practically overnight. Content agencies report a common refrain from clients: “Why should we pay for human writers […]

Aug 5, 2025

15 Types of Keywords: Complete SEO guide for 2025

15 Types of Keywords: Complete SEO guide for 2025

Keywords are the bridge between what people search for and the content you create. Understanding the various types of keywords is therefore essential for developing an effective SEO strategy that attracts targeted traffic and converts visitors into customers.  In this comprehensive guide, you’ll discover the 15 most important types of keywords, learn how to find […]

Aug 4, 2025

The ultimate guide to optimized content marketing for SEO success

The ultimate guide to optimized content marketing for SEO success

Digital marketers explore every possible route to connect with their target audience and drive more leads. Their efforts usually include a mix of SEO strategies, content marketing, and improving the design and usability of their websites. The goal? To attract, engage, and convert more users. But achieving real growth with SEO isn’t something that happens […]

Jul 25, 2025

The best Jasper AI alternatives: Honest, tested, and reviewed

The best Jasper AI alternatives: Honest, tested, and reviewed

Jasper AI has long been a popular choice among marketers and businesses as an AI writing assistant – and it’s easy to see why. For many teams, it was one of the first tools they adopted, delivering solid results in the early stages of AI-assisted content creation. However, as content needs have evolved – with […]

Jul 25, 2025

Why AI blog generators are the future of content creation?

Why AI blog generators are the future of content creation?

AI blog generators have certainly brought a tectonic shift in how content is created, optimized, and published. These tools are a step forward from general LLMs like ChatGPT and are having an impact on the future of content writing.  Businesses, content creators, and blog writers get unmatched opportunities to scale content with AI while maintaining […]

Jul 21, 2025

The ultimate 15-step on-page SEO checklist for 2025

The ultimate 15-step on-page SEO checklist for 2025

Creating content that ranks well in search engines requires both excellent writing and strategic keyword optimization. This comprehensive on-page SEO checklist provides everything you need to optimize your blog pages for better search rankings and increased organic traffic.  Whether you’re a beginner or experienced marketer, these 15 essential techniques will help you maximize your content’s […]

Jul 16, 2025

AI blogs vs human blogs: Which creates better content in 2025?

AI blogs vs human blogs: Which creates better content in 2025?

The debate between AI blogs vs human blogs has reached a tipping point. With AI tools for content creation becoming more popular and advanced, businesses are questioning whether they should stick with human writers or embrace artificial intelligence for their content strategy. Studies indicate that 88% of marketers are already relying on AI to handle […]

Jul 14, 2025