Contentpen blog

Digital marketing, or online marketing, refers to all marketing efforts conducted online to attract, engage, and convert users into customers. Modern businesses rely on digital marketing to increase traffic and eventually, revenue. Unlike traditional marketing practices, digital marketing uses tools and datasets that provide professionals with actionable insights in real time. That said, digital marketing […]

Most marketing fails happen not because of bad ideas, but because teams skip the fundamentals. In 2026, that mistake costs more than ever. Marketing isn’t just ads, social posts, and catchy slogans. In reality, it is a system built on research, clear positioning, testing, and continuous improvement. While it is true that AI has made […]

An API enables two-way communication between software driven by requests. On the other hand, a webhook is a lightweight API that provides one-way data sharing triggered by events.  Together, APIs and webhooks enable applications to share data and form the basis of the Internet as we know it today. Since webhooks and APIs work differently, […]

Modern workflows can become redundant and repetitive. The same steps, repeated day after day, can leave you tired and unable to invest your time in crucial tasks. This is where webhooks come into the frame. Think of them as quiet messengers that move data between tools the moment something happens. No polling, no refresh button, […]