Contentpen and Frase both research, write, optimize, publish, and track how your brand shows up in AI search. The difference is how many AI engines you can track, how many people you can bring in, and what it costs as your team grows. Here's how they compare.
SEO research & keyword strategy
Keyword research and topical clustering guide your strategy with live SERP data. Contentpen also finds topics your competitors rank for that you haven't covered, and flags keyword cannibalization before it splits your rankings.
Content creation & optimization
AI drafting with combined SEO and GEO scoring, fixed in one click. Set a target AI prompt, control readability and paragraph length, and get internal and external links added automatically. Your logo and brand colors are applied to every AI image and infographic.
Post-publish analytics & opportunities
Six Opportunities detectors show you where your next traffic is hiding: quick wins, decaying pages, weak CTR, pages stuck on page 3, competitor topics you haven't covered, and your own pages competing with each other. Each one comes with AI-recommended fixes, and one-click refreshes change only what you approve. AI Visibility then tracks how you show up across up to 7 AI engines.
Workflow & automation
Autopilot plans, writes, and publishes on a schedule, and you decide what needs your approval. Publish to WordPress, Wix, Ghost, Webflow, Shopify, EmDash, or any webhook, and share social posts through ContentStudio. Bulk-create up to 100 articles from a CSV.
SEO research & keyword strategy
Detailed SERP insights and competitor analysis help you craft articles aligned with search intent and SEO best practices.
Content creation & optimization
AI drafting in your brand voice with SEO and GEO scoring. Internal linking suggestions start on the Professional plan.
Post-publish analytics & opportunities
Limited focus on live traffic. Site audits and Content Guard catch pages losing Google rank and prepare fixes for approval. AI Visibility covers 2 engines on Starter, 3 on Professional, and 5 on Scale.
Workflow & automation
An AI agent can publish on its own to WordPress, Webflow, Sanity, Wix, or FraseCMS. The content calendar starts on Professional, and extra seats cost $29/month each.
| Feature |  | |
|---|---|---|
| Research | ||
| Keyword research | ✓ | ✓ |
| Topical clustering | ✓ | ✓ |
| Live SERP analysis | ✓ | ✓ |
| Competitor analysis | ✓ | ✓ |
| Content creation | ||
| AI content generation | ✓ | ✓ |
| SEO + GEO scoring with AI fixes | ✓ | ✓ |
| Internal linking suggestions | ⚠️ Professional+ | ✓ |
| External linking suggestions | ✕ | ✓ |
| Readability & paragraph length controls | ✕ | ✓ |
| Branded AI images & infographics | ✕ | ✓ |
| YouTube video embeds | ✕ | ✓ |
| AI writing tools (hooks, emails, captions, etc.) | ⚠️ Limited/trial only | ✓ Yes (many free tools) |
| Publishing & integrations | ||
| CMS publishing (WordPress, etc.) | ✓ 4 CMS + FraseCMS | ✓ 6 CMS + webhooks |
| Social publishing | ⚠️ Repurposing only | ✓ via ContentStudio |
| Scheduling/content calendar | ⚠️ Professional + | ✓ |
| Bulk publish to CMS | ✕ | ✓ |
| API access | ✓ | ✓ |
| Workflow templates | ✓ | ✓ |
| Teams & workspaces | ||
| Multi-user accounts | ✓ | ✓ |
| Seats included (Starter / mid / top) | 1 / 3 / 5 (+$29 per seat) | 1 / 5 / 10, unlimited on Agency |
| Workspaces for different projects | ✓ | ✓ |
| Client review links (no login needed) | ✕ | ✓ |
| Automation | ||
| Autonomous content engine | ⚠️ Only for publishing | ✓ Complete autopilot |
| Bulk content production | ✓ | ✓ |
| CSV keyword/topic import for bulk generation | ✕ | ✓ |
| Analytics & AI visibility | ||
| GSC analytics & SEO opportunities | ⚠️ Decay monitoring only | ✓ |
| One-click optimization/refresh | ✕ | ✓ |
| AI engines tracked (max self-serve) | 5 | 7 |
| Copilot & Grok tracking | ✕ | ✓ |
| AI engines on mid-tier plan | 3 at $103/mo | 4 at $79/mo |
| Competitor tracking | ✕ | ✓ |
| Source gap export (Excel/CSV) | ✕ | ✓ |
| Shareable & PDF visibility reports | ⚠️ Scale + | ✓ |
| Pricing & accessibility | ||
| Entry price (annual) | $39/mo · 10 articles | $39/mo · 12 articles + 75 AI images |
| Mid-tier plan (annual) | $103/mo · 3 seats · 3 AI engines | $79/mo · 5 seats · 4 AI engines + Autopilot |
| Scale-tier plan (annual) | $239/mo · 5 seats | $199/mo · 10 seats + free 1-on-1 onboarding |
| Top self-serve plan | Scale: 100 articles · 5 seats · 5 AI engines | Agency: 150 articles · unlimited seats · 7 AI engines |
| Extra team seats | $29/seat/month | More seats included on every plan above Starter |
| AI images included | ✕ | ✓ |
| Free onboarding | ✕ | ✓ |
| Free tools availability | ⚠️ Limited/trial only | ✓ Many fully free |
✓
✓
✓
✓
✓
✓
✓
✓
✓
✓
✓
✓
⚠️ Professional+
✓
✕
✓
✕
✓
✕
✓
✕
✓
⚠️ Limited/trial only
✓ Yes (many free tools)
✓ 4 CMS + FraseCMS
✓ 6 CMS + webhooks
⚠️ Repurposing only
✓ via ContentStudio
⚠️ Professional +
✓
✕
✓
✓
✓
✓
✓
✓
✓
1 / 3 / 5 (+$29 per seat)
1 / 5 / 10, unlimited on Agency
✓
✓
✕
✓
⚠️ Only for publishing
✓ Complete autopilot
✓
✓
✕
✓
⚠️ Decay monitoring only
✓
✕
✓
5
7
✕
✓
3 at $103/mo
4 at $79/mo
✕
✓
✕
✓
⚠️ Scale +
✓
$39/mo · 10 articles
$39/mo · 12 articles + 75 AI images
$103/mo · 3 seats · 3 AI engines
$79/mo · 5 seats · 4 AI engines + Autopilot
$239/mo · 5 seats
$199/mo · 10 seats + free 1-on-1 onboarding
Scale: 100 articles · 5 seats · 5 AI engines
Agency: 150 articles · unlimited seats · 7 AI engines
$29/seat/month
More seats included on every plan above Starter
✕
✓
✕
✓
⚠️ Limited/trial only
✓ Many fully free
billed annually
Save $120/year
Solo / 1 site
billed annually
Basic content optimization for individuals getting started.
Both tools run the full content loop, from research to publishing to monitoring. Where they differ is coverage, automation style, and what you pay as you grow. Here's what sets them apart.
Frase and Contentpen both cover research, writing, optimization, publishing, and monitoring. At the entry level, they cost the same. As you grow, Contentpen costs less: Growth is $79/month against Frase Professional at $103, and Scale is $199 against $239. Contentpen also includes more seats on every tier above Starter, so adding a teammate doesn't add $29 to your bill.
Your customers don't only ask ChatGPT. Frase's self-serve plans track up to 5 AI engines and skip Copilot and Grok entirely. Contentpen tracks 4 engines on Growth and all 7 on Agency, including Copilot, Grok, and Claude. You can export Source Gaps as a ready-made outreach list and share visibility reports as a PDF or a read-only link.
Frase catches pages that are losing rank. Contentpen looks for growth as well as decline. Six Opportunities detectors surface quick wins, weak CTR, pages stuck on page 3, competitor topics you haven't covered, and pages competing with each other. They re-scan on your schedule, and each opportunity comes with a refresh that changes only the fixes you approve.
Both tools can publish on their own. Contentpen's Autopilot also plans what to write and shows its work first. You get a "Next 10 days" preview, a score explaining why each topic was picked, and a clear list of what each refresh will change. You choose separately for new articles and refreshes whether Autopilot waits for approval or publishes straight to your CMS, with categories matched automatically.
Contentpen gives each brand or client its own workspace with brand imagery, presets, and publishing defaults. Clients can review drafts through a link without creating an account. Publish to six CMS platforms or any webhook, share social posts through ContentStudio, and bulk-create or bulk-publish dozens of articles at once. On Agency you get unlimited seats and 10 workspaces, with more available at $39 each.
Everything you need to know to understand the differences, features, and workflows of each platform.
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