Contentpen vs Frase
Pre-publish insights or post-publish growth, which is it for you?
While both tools help create search-optimized content, their strengths appear at different stages of the content lifecycle. This page compares features, workflows, and real-world use cases.
How they actually handle your SEO content workflow
SEO research & keyword strategy
Keyword research and topical clustering guide your content strategy, ensuring every article targets high-value opportunities and integrates live SERP data for actionable optimization.
Content creation & optimization
AI-driven drafting includes SEO scoring, internal/external linking suggestions, and optimization tips, so content is rank-ready while you write.
Post-publish analytics & opportunities
Tracks clicks, impressions, CTR, and content decay from Google Search Console, surfacing quick wins and one-click optimizations to grow traffic after publishing.
Workflow & automation
Supports publishing, scheduling, bulk content creation, and automated linking, enabling teams to scale while keeping SEO intact across their site.
SEO research & keyword strategy
Detailed SERP insights and competitor analysis help you craft articles aligned with search intent and SEO best practices.
Content creation & optimization
AI writing tools and content briefs guide pre-publish optimization, ensuring articles are high-quality and relevant before they go live.
Post-publish analytics & opportunities
Limited focus on live traffic; optimization suggestions are mostly applied before publishing, so ongoing growth depends on manual monitoring.
Workflow & automation
Strong templates and a structured editor for content creation, but publishing, internal linking, and automation must be managed separately.
Contentpen vs Frase: feature breakdown
| Feature | | |
|---|---|---|
| Research | ||
| Keyword research | ✓ | ✓ |
| Topical clustering | ✕ | ✓ |
| Live SERP analysis | ✓ | ✓ |
| Competitor analysis | ✓ | ✓ |
| Content creation | ||
| AI content generation (long + short-form) | ✓ | ✓ |
| Pre-publish optimization / SEO scoring | ✓ | ✓ |
| Internal linking suggestions | ✕ | ✓ |
| External linking suggestions | ✕ | ✓ |
| AI writing tools (hooks, emails, captions, etc.) | ⚠️ Limited/trial only | Yes (many free tools) |
| Publishing & integrations | ||
| CMS publishing (WordPress, etc.) | ✕ | ✓ |
| Scheduling/content calendar | ✕ | ✓ |
| Workflow templates | ✓ | ✓ |
| Teans & workspaces | ||
| Multi-user accounts | ✓ | ✓ |
| Team collaboration | ✓ | ✓ |
| Workspaces for different projects | ✓ | ✓ |
| Automation | ||
| Post-publish analytics (GSC-backed) | ⚠️ Limited | ✓ |
| Content decay detection | ✕ | ✓ |
| One-click optimization/refresh | ✕ | ✓ |
| Bulk content production | ✓ | ✓ |
| Pricing & accessibility | ||
| Free tools availability | ⚠️ Limited/trial only | ✓ Many fully free |
| Paid plan value | ⚠️ More expensive | ✓ Cheaper than Frase |
| Unlimited content potential | ⚠️ Only on paid plan | ✓ Through free tools & paid plan |
Research
✓
✓
✓
✕
✓
✓
✓
✓
Content creation
✓
✓
✓
✓
✓
✕
✓
✕
Yes (many free tools)
⚠️ Limited/trial only
Publishing & integrations
✓
✕
✓
✕
✓
✓
Teans & workspaces
✓
✓
✓
✓
✓
✓
Automation
✓
⚠️ Limited
✓
✕
✓
✕
✓
✓
Pricing & accessibility
✓ Many fully free
⚠️ Limited/trial only
✓ Cheaper than Frase
⚠️ More expensive
✓ Through free tools & paid plan
⚠️ Only on paid plan
See how their pricing plans stack up
billed annually
Save $140/year
Anyone wanting to test Contentpen's capabilities.
- •10 articles/month
- •1 workspace
- •1 user
- •30 AI images
- •Direct publishing to CMS (WordPress etc.)
- •Auto internal & external linking
- •Real-time factual data
- •Auto SERP analysis & research
billed annually
Basic content optimization for individuals getting started.
- •1 user seat
- •1 domain monitored
- •10 AI-optimized articles/month
- •50 audit pages/month
- •AI Search Visibility (2 platforms)
- •Basic SEO research
Stories from teams using SEO tools every day
We started using Contentpen for our blog content, and the results have been incredible. Our average CTR jumped from 0.7% to 2.1%, and our average search position improved from 28.2 to 8.6. Contentpen made it easy to create content that actually performs in search, saving us time while driving real results.
Replug
Contentpen vs Frase: which one actually helps you rank on Google?
Both tools create SEO content, but the way they handle research, writing, and optimization can make a huge difference in traffic growth, efficiency, and scalability. Here’s what sets them apart.
Optimization timing - before or after publishing
Frase focuses on perfecting content before it goes live. You get detailed briefs, structured content, and SEO scoring upfront. Contentpen, on the other hand, offers pre-publishing optimization and continues to optimize after publication. It helps track performance, detect CTR gaps, and suggest quick improvements, so your content actually continues to drive traffic over time.
Making content work for real traffic
Writing content is one thing, turning it into results is another. Frase ensures your content is relevant and polished. Contentpen goes a step further by linking creation to real performance data, showing what’s working and what needs a tweak to boost rankings.
Automation that actually reduces workload
Manual SEO tasks slow you down. Contentpen automates internal linking, external references, publishing , and bulk updates, letting you scale without extra effort. Frase gives strong templates but relies on manual workflows for publishing and linking, which can eat up your team’s time.
Scaling teams without bottlenecks
Teams need structure to work efficiently. Contentpen provides workspaces, collaboration tools, and content pipelines that keep everyone aligned. Frase supports multiple users and templates, but lacks built-in post-publish workflow and automation, meaning teams often juggle extra tools to stay organized.
Answering your questions about Contentpen vs Frase
Everything you need to know to understand the differences, features, and workflows of each platform.
The most effective SEO tool is one that combines research, content creation, and post-publish optimization using real performance data. Tools like Contentpen focus on the full SEO lifecycle by connecting keyword research, SERP analysis, and Google Search Console–backed analytics to continuously improve rankings and traffic after publishing.
A strong alternative to Frase.io is Contentpen.ai, especially for teams that want pre- and post-publish SEO optimization. While Frase focuses mainly on content briefs and pre-publish optimization, Contentpen adds traffic analytics, CTR opportunities, content decay detection, internal linking, and one-click content refresh workflows.
The best AI for SEO optimization is one that uses live SERP data and real search performance metrics, not just static content scores. Contentpen.ai stands out by combining AI writing with Google Search Console data, helping users optimize content based on impressions, clicks, CTR, and ranking changes, not assumptions.
A good AI for blog writing should handle topic research, SEO structure, writing, optimization, and updates in one place. Contentpen.ai is well-suited for blog writing because it supports long-form content creation, keyword targeting, internal linking, SEO scoring, and post-publish improvements to keep blogs ranking over time.
Contentpen.ai is designed for teams and individuals who want SEO content faster with less manual work. By automating research, writing, optimization, internal linking, publishing, and post-publish updates, it reduces workflow friction and delivers SEO ready content without extra tools or hidden costs.
