Surfer helps writers tune each draft against top-ranking pages. Contentpen picks the topic, writes an optimized article, publishes it and tracks where AI engines mention you. Below is what each one actually saves your team.
Content that ships itself
Turn any keyword from the keyword research tool into a researched, interlinked article. Each draft is scored for SEO and GEO with one-click fixes, and SEO autopilot publishes it on your schedule.
AI visibility you can act on
AI visibility tracking shows how up to 7 AI engines, including Copilot, Grok and Claude, mention you and your competitors. Every gap it finds becomes a topic for your next article.
Fixes found for you
SEO opportunities use your Search Console data to flag slipping posts, low-CTR pages and competitor gaps. Refresh any page in one click and review the changes before they go live.
Room for the whole team
Growth already includes 5 seats and 3 workspaces. Agency removes seat limits, so writers, editors, and clients all work in one place.
A guide for the draft you write
Surfer's editor shows what to add as you write, based on top-ranking pages. Writing and publishing stay with your team, and its publishing agent is still marked as coming soon.
AI tracking that grows with the plan
Discovery has no AI tracking, and Standard covers 25 prompts in ChatGPT only. Pro and Peace of Mind add more engines and refresh every day.
Audits that point the way
Content audit and rank drop alerts flag the pages that need attention. A writer then reworks each one in the editor.
Seats capped, workspaces open
Peace of Mind stops at 10 seats but includes unlimited brand workspaces. Bigger teams move to custom Enterprise pricing.
| Feature | | |
|---|---|---|
| Content creation | ||
| Long-form article generation | ⚠️ Documents to create or optimize | ✓ 12 to 150 articles/month |
| AI image generation & editing | ✕ | ✓ Branded imagery |
| YouTube video embeds | ✕ | ✓ |
| Readability controls | ⚠️ Humanizer | ✓ Readability level + paragraph length |
| SEO & GEO optimization | ||
| Real-time content scoring | ✓ Content Editor guidelines | ✓ SEO + GEO scoring |
| Keyword research & topic clusters | ⚠️ Topical map in beta | ✓ |
| Live SERP analysis | ⚠️ Advanced on Peace of Mind | ✓ Every plan |
| Internal & external linking | ⚠️ 1-click internal linking, Pro and up | ✓ |
| AI visibility | ||
| AI visibility tracking | ⚠️ ChatGPT only on Standard | ✓ Every plan, up to 7 engines |
| Copilot, Grok & Claude tracking | ✕ | ✓ |
| Daily prompt refresh | ✓ Pro and up | ⚠️ Weekly from Growth |
| Shareable reports | ✓ CSV + read-only link | ✓ PDF + read-only link |
| Performance & growth | ||
| Google Search Console analytics | ✕ | ✓ |
| Content audit & issue detection | ✓ Audit + rank drop alerts | ✓ SEO Opportunities |
| Content refresh with before/after review | ⚠️ Re-optimization alerts | ✓ |
| Publishing & automation | ||
| CMS publishing | ⚠️ WordPress + Contentful | ✓ 7 CMS + webhooks |
| Scheduled autopilot publishing | ⚠️ Agent marked "soon" | ✓ Autopilot |
| Bulk generation | ✕ | ✓ CSV + bulk publishing |
| API & MCP | ⚠️ MCP on Pro, API on Peace of Mind | ✓ API on every plan + MCP |
| Teams & pricing | ||
| Team seats | ⚠️ 3 on Standard, 10 on Peace of Mind | ✓ 5 on Growth, unlimited on Agency |
| Brand workspaces | ✓ Unlimited on Peace of Mind | ⚠️ 10 on Agency, +$39 each |
| Entry price (annual) | $49/mo, no AI tracking | $39/mo |
| Pricing model | Flat per plan, prompt packs extra | Flat per plan, add-ons optional |
⚠️ Documents to create or optimize
✓ 12 to 150 articles/month
✕
✓ Branded imagery
✕
✓
⚠️ Humanizer
✓ Readability level + paragraph length
✓ Content Editor guidelines
✓ SEO + GEO scoring
⚠️ Topical map in beta
✓
⚠️ Advanced on Peace of Mind
✓ Every plan
⚠️ 1-click internal linking, Pro and up
✓
⚠️ ChatGPT only on Standard
✓ Every plan, up to 7 engines
✕
✓
✓ Pro and up
⚠️ Weekly from Growth
✓ CSV + read-only link
✓ PDF + read-only link
✕
✓
✓ Audit + rank drop alerts
✓ SEO Opportunities
⚠️ Re-optimization alerts
✓
⚠️ WordPress + Contentful
✓ 7 CMS + webhooks
⚠️ Agent marked "soon"
✓ Autopilot
✕
✓ CSV + bulk publishing
⚠️ MCP on Pro, API on Peace of Mind
✓ API on every plan + MCP
⚠️ 3 on Standard, 10 on Peace of Mind
✓ 5 on Growth, unlimited on Agency
✓ Unlimited on Peace of Mind
⚠️ 10 on Agency, +$39 each
$49/mo, no AI tracking
$39/mo
Flat per plan, prompt packs extra
Flat per plan, add-ons optional
billed annually
Save $120/year
Solo / 1 site
billed annually
Both tools want your pages to rank. They differ in how much of the work they hand back to your team, and that's the main reason teams choose Contentpen.
Surfer is built around the editor, guiding your edits until one page scores well. Contentpen is built to grow organic traffic as a steady channel. It plans topics, writes them, optimizes them for SEO and AEO, publishes them, then tracks how they show up in Google and AI answers.
In Surfer, a writer reads the guidelines and applies each change by hand. In Contentpen, SEO and GEO scoring runs on the generated article. The AI linking assistant adds links as it writes, so you review a finished draft.
Surfer Standard covers 25 prompts on ChatGPT only for $99, about $3.96 each. Pro brings that to about $3.64, with daily refresh. Contentpen Growth covers 75 prompts on 4 engines for $79, about $1.05 each.
Surfer improves pages one document at a time. Contentpen's bulk content creation turns a CSV of keywords into a batch of articles, each optimized for SEO and AEO. You can then publish the whole batch in one go.
Contentpen pushes posts straight to your site through its publishing integrations. A WordPress refresh updates the original post instead of creating a copy. Surfer connects to WordPress, Google Docs and Contentful, with Zapier on its top plan.
Surfer's content audit gives you a ranked list of pages, and you rework each one in the editor. Contentpen reads your Search Console analytics and flags six opportunity types: quick wins, low-CTR pages, content decay, content recovery, competitor gaps and cannibalization. It then drafts the refresh and shows a before/after view for your approval.
If you have dedicated writers and want daily prompt data, Surfer's editor will feel right at home. If you need more content live without growing the team, Contentpen is the better fit for SEO and AEO teams. Running several client sites? See how Contentpen for agencies keeps every brand in one place.
Quick answers to what teams ask before they switch or pick a plan.
See how Contentpen measures up against other popular platforms before you decide.
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