How NETK5 built search and AI visibility using Contentpen

Ranking on Google wasn't enough once AI became a search engine

As General Manager of NETK5 Technology, an IT outsourcing and managed resources firm, Alban Taraire was already running a steady content operation. But content creation volume alone wasn't solving the real problem.

Increasing blogging frequency and improving website traffic were both important goals. However, a growing concern was also making sure that NETK5 showed up not just in Google search results, but also in AI-generated answers for the specified niche.

Before Contentpen, Alban ran NETK5's content strategy and optimization through MarketMuse, an AI-powered content intelligence platform.

MarketMuse's topic modeling and content briefs helped him plan and refine posts methodically, but the tool was built around traditional SERP rankings, not AI visibility. It also didn't offer Alban the features he needed to increase content throughput as he had hoped for.

To cover the AI visibility gaps, Alban manually prompted AI chatbots, like ChatGPT, Gemini, and Claude, to see NETK5's brand presence and sentiment. But the manual method of checking AI visibility was too time-consuming and just didn't scale across a large set of prompts to track.

Closing the AI visibility gap that MarketMuse left open

Alban moved NETK5's content workflow onto Contentpen, and the shift from MarketMuse changed more than he'd initially thought.

“Contentpen helped us establish our presence both on SEO and AI search. Top-Quality content at the speed of thought.”

Alban Taraire, General Manager at NETK5 Technology Group

Where MarketMuse tracked topical authority against traditional rankings, Contentpen's GEO scoring and AI prompt targeting for blogs ensured that NETK5 was being picked up and referenced by AI platforms.

Contentpen's AI visibility dashboard showed how his content efforts were paying off, with brand sentiment, position, and source gaps against competitors displayed clearly. This was a gap that MarketMuse had never covered.

Besides that, automated blog generation, keyword research, and topical clustering kept content output consistent at 10-20 posts a month without any delays.

Alban and his team also kept an eye on their SEO opportunities to uncover and close CTR gaps, avoid decaying pages, and push close-ranking pages to the top spot.

The biggest shift, though, was web analytics. Contentpen gave Alban a chance to see NETK5's CTR, clicks, impressions, and keyword positions inside traditional search. Combined with the AI visibility dashboard, he got all the performance metrics he needed inside one tool.

A wider, more relevant presence across traditional and AI search for NETK5

Since switching, Alban reports NETK5 now has a much wider and more relevant presence in both SEO and AI for its niche, translating directly into more visits and leads.

Alban estimates that Contentpen is saving him up to $500 a month in acquiring leads for his business and cutting content costs. He also said that he saves 8-24 hours a week with the AI blog writer that handles keyword research, writing, optimization, and publishing in one place.

NETK5 continues to publish 10-20 SEO and GEO-optimized blogs a month. He also said that the GEO and SEO scoring features give him the confidence that each post is built for both search engines and AI answer engines from the start.

Content refresh, AI visibility, and competitor gaps

When asked what stood out most, Alban named content refresh, AI visibility, and competitor gap tracking as the trio doing the most work for NETK5.

One-click content refresh under the SEO opportunities dashboard keeps older posts from decaying, while AI visibility shows him where NETK5 is and isn't being picked up by AI platforms.

Also, competitor gap tracking flags where his rivals are still winning and where he can take up space to improve his share of voice in the niche.