How Go Smart Mortgage saved $1,000+ with Contentpen

Keith Hill

President, Go Smart Mortgage

Go Smart Mortgage

Using Contentpen3 months

Blogs/month10

Rating★ 5 / 5

Money saved

$1,000+

saved per month on content costs

Time saved

3-8

hours saved per week publishing blogs

Publishing pace

SEO and GEO-ready blogs published every week

Where things stood

Running a mortgage business left no time for content

As President of Go Smart Mortgage, Keith Hill's days are built around solving other people's problems. That includes walking clients through one of the biggest financial decisions of their lives: taking out a mortgage for their home.

Writing blog content was never going to be his priority, but it still needed to be done to improve organic visibility.

SEO optimization, blogging frequency, and website traffic were all lagging behind where Keith wanted them to be.

The obvious fix was to hire someone to write content. But bringing on a dedicated writer meant an ongoing cost for a mortgage business that was already stretched thin across client-facing work.

Keith needed a way to keep blog content moving without adding headcount or spending hours he didn't have staring at a blank page.

“I spend so much time focusing on solving other people's problems that coming up with content on top of that was a real brain drain.”

Keith Hill, President at Go Smart Mortgage

What changed with Contentpen

Blog generation and SEO opportunities took the writing load off his plate

Keith brought in Contentpen to handle the parts of content marketing that were taking the most time: writing the blogs and figuring out where existing content was falling short on SEO.

Blog generation became the feature he leaned on most, giving him ready-to-publish posts without having to sit down and write them from scratch.

Content and SEO opportunities, paired with SEO scoring and GEO-optimization, meant Keith didn't need to separately audit his site to know how to improve rankings on Google or get cited by AI engines.

Contentpen surfaced all the insights directly, providing him with one-click optimization where needed to boost organic traffic and AI visibility.

Features used most

Blog generationKeyword researchContent & SEO opportunitiesSEO scoring & optimizationAutomated internal and external linking

What followed

A hire he no longer needs to make

Within 1-3 months of using Contentpen, Keith was saving 3-8 hours a week that would have otherwise gone into researching and writing blog posts.

More notably, Contentpen replaced what would have been a paid hire for content writing. Keith estimates that the AI blog writing tool is saving Go Smart Mortgage more than $1,000 a month.

For a mortgage company where every hour is weighed against time spent with clients, that combination of time and cost saved helped improve the bottom line of his business.

“I spend my time saved from blog writing and SEO tasks on building relationships with my clients, which actually benefits my business.”

Keith Hill, President at Go Smart Mortgage

Favorite feature

WordPress integration, and nothing he'd change yet

The feature that made the most difference in Keith's day-to-day workflow was the WordPress integration. Having content move from draft to published without extra steps fit naturally into how he already worked, saving his team up to 8 hours per week.

Keith also shared that the SEO opportunities features were very helpful for him to see what's working, identify decaying pages, and refresh content for quick wins.

When asked what Contentpen could improve, his answer was simple: keep doing what it's doing.