How Everest Home Loans cut blog research time and cost using Contentpen

Raj Kandel

Mortgage Broker, Everest Home Loans

Everest Home Loans

Using Contentpen6 months

Blogs/month10

Rating★ 4 / 5

Cost saved

$100-300

monthly on content research and writing

Time saved

8-10

hours per week on blog writing

Publishing pace

10-15

SEO and GEO-ready blogs published monthly

The challenge

Blogging kept slipping down the priority list

As a mortgage broker and small business owner running Everest Home Loans, Raj Kandel's time is best spent with clients, not researching topics for the next blog post.

Before Contentpen, SEO optimization in blogs and increasing blogging frequency were both problems Raj was actively trying to solve. Budget and time were the constraints holding him back.

Producing content consistently while also watching costs meant blogging kept slipping down the list of priorities.

“Contentpen delivers amazing quality blog posts and saves hours of research. It's fast, reliable, and perfect for efficient content creation.”

Raj Kandel, Mortgage Broker at Everest Home Loans

The solution

Blog generation and content refresh features simplified his workflow

Raj leaned most on two features: blog generation and content refresh. Blog generation gave him a starting point for new posts without the time and effort he spent on researching keywords, creating topical clusters, or finding new ideas.

Content refresh let him bring older or underperforming posts back to life instead of starting from scratch every time. Contentpen's AI linking assistant took care of automated internal and external linking, and the tool updated relevant statistics and data where necessary.

Also, Contentpen's built-in media library stored all the on-brand AI-generated images, and the YouTube embedding feature ensured content remained visual and appealing for the audience.

Features used most

Blog generationKeyword researchTopical clusteringContent refreshAutomated internal & external linking

The results

Less research, more time back in the week

Since adopting Contentpen, Raj has saved 8 hours a week that used to go into researching keywords and topics before writing.

On the cost side, he estimates that Contentpen is saving him at least $100-300 a month. That is the direct result of no longer needing to spend that time or effort on blog research himself.

Raj continues to publish around 10 blogs a month, keeping a steady, manageable pace that fits his workflow needs.

“Before Contentpen, I was looking for ways to save time and effort in creating content for my firm. Now, I let the tool generate and publish blogs from topics and ideas it chooses for my niche.”

Raj Kandel, Mortgage Broker, Everest Home Loans

Favorite feature

Two-step blog generation workflow

When asked what stood out most, Raj pointed to the two-step blog generation process. He said that the tool took in all the required inputs, from basics to style, formatting, structure, media, and linking options, to create detailed outlines and SEO- and GEO-optimized blogs.

Raj said that Contentpen's content presets and built-in knowledge base accelerated the blog creation process. Overall, it provided the perfect blend of control and automation that he needed to ensure on-brand, accurate content.