Free AI Visibility Checker

How to check your AI visibility for free

Find out where your brand stands in ChatGPT recommendations in three simple steps.

1. Enter your domain or URL

Provide your website address. Contentpen identifies your brand and its business category to prepare relevant questions that potential customers might ask AI assistants.

2. Analyze 3 ChatGPT prompts

The AI visibility checker runs three questions related to your business and examines ChatGPT's answers for brand mentions, recommendations, and competing businesses.

3. Explore your visibility results

See how frequently ChatGPT mentions your brand, where it appears in recommendations, and which competitors receive visibility. Use your results to identify questions worth tracking more closely.

What do your AI visibility results mean?

Your free report shows how your brand performed across three ChatGPT prompts. Here's how to interpret each metric and what it tells you about your presence in AI-generated recommendations.

AI visibility score

Your visibility score represents the percentage of analyzed ChatGPT responses that mentioned your brand. A higher score means your brand appeared more consistently across the tested questions.

Share of voice

This percentage shows your brand's share of total mentions compared with other brands identified in the responses. Share of voice indicates how much visibility your business received relative to competitors.

Average position

Your average position reflects where your brand appeared in ChatGPT's recommendation lists. A position closer to #1 means your brand was mentioned earlier in the results.

Brand sentiment

Your sentiment breakdown shows how ChatGPT described your brand across its mentions. Positive indicates favorable descriptions, neutral represents factual or balanced mentions, and negative highlights unfavorable opinions.

Competitor comparison

The comparison shows which other brands appeared in the analyzed responses and how frequently they were mentioned. It helps you understand which competitors received more or less visibility than your brand.

Want a more complete picture? Track additional prompts, compare results across seven AI platforms, and explore cited sources by taking a free trial on Contentpen.

What is AI visibility?

AI visibility measures how frequently and prominently a brand appears in responses generated by AI platforms such as ChatGPT, Gemini, Claude, and Perplexity.

When someone asks ChatGPT, "What are the best project management tools for startups?", the brands included in its answer gain exposure to someone actively exploring potential solutions.

Unlike traditional search engine rankings, AI visibility focuses on whether your business is mentioned, recommended, compared, or cited within AI-generated answers.

Tracking this presence helps businesses understand their position in AI-powered discovery and identify where competing brands are receiving more attention.

AI visibility is also an important measurement within Answer Engine Optimization (AEO) or Generative Engine Optimization (GEO), which focus on improving how content and brands are represented in AI-generated responses.

Why should you track your brand's AI search visibility?

A high Google ranking does not guarantee that ChatGPT or another AI assistant will recommend your business.

AI platforms can introduce customers to products, compare alternatives, and summarize information from multiple sources before a user visits a website.

Monitoring your visibility helps you:

• Find missed recommendations: Identify questions where competitors appear but your brand is absent.
• Measure competitive exposure: Understand which businesses receive the largest share of AI-generated recommendations.
• Evaluate brand perception: Discover how AI platforms describe your products, services, and business.
• Identify content gaps: Find topics and questions that deserve clearer, more comprehensive coverage on your website.
• Track performance over time: Evaluate whether your visibility improves as you publish and optimize content.

One-time checks provide useful starting points, while ongoing monitoring helps reveal more consistent trends.

AI search is changing how customers discover brands:

• 900M+ Weekly ChatGPT users worldwide, according to OpenAI's February 2026 update.
• 4.9 is the average number of brands named in sampled AI product-recommendation responses, according to a September 2026 Suff Digital study.
• Less than 1% of repeated ChatGPT and Google AI tests returned identical brand recommendation lists in research published by SparkToro and Gumshoe.

[Sources: OpenAI, February 2026; Suff Digital, September 2026; SparkToro and Gumshoe, January 2026.]

AI-generated recommendations are becoming another way people discover and evaluate businesses. However, the brands that appear can change between prompts, platforms, and repeated searches.

Tracking multiple relevant questions helps you understand your visibility more reliably than checking one AI response.

AI visibility vs. traditional SEO: What's the difference?

Both SEO and AI visibility focus on making your business discoverable, but they measure different outcomes.

A website can rank well on Google but remain absent from AI-generated recommendations. Similarly, AI platforms may mention a brand based on relevant third-party information rather than its own ranking pages.

Measuring both helps you understand how customers discover your business through traditional and AI-powered search.

Monitor your AI visibility across 7 leading AI platforms with Contentpen

Your customers use different AI assistants to research products, compare brands, and make decisions. Getting recommended by one platform doesn't mean your business will appear across others.

Contentpen's full AI visibility dashboard helps you monitor brand mentions, competitive positioning, and AI search performance across seven platforms from one place.

ChatGPT

OpenAI's conversational assistant is widely used for research, product comparisons, and personalized recommendations. Check whether your brand appears in relevant ChatGPT answers, how prominently it's positioned, and which competitors are recommended.

Google AI

Google's AI-powered search experiences generate answers to user queries, often alongside supporting sources. Monitor your brand's presence in supported Google AI responses and understand how your exposure differs from traditional search rankings.

Gemini

Google's Gemini assistant helps users explore topics, evaluate products, and answer questions. Discover how frequently Gemini mentions your brand and whether its recommendations differ from those of other AI platforms.

Microsoft Copilot

Microsoft Copilot provides AI-powered assistance across Microsoft's ecosystem. Track how your business appears in its recommendations and which alternative products or services are presented.

Perplexity

Perplexity combines AI-generated answers with web research and source citations. Analyze your brand mentions and investigate websites referenced in responses related to your industry.

Claude

Anthropic's Claude assistant supports research, comparisons, and detailed question answering. See whether it recognizes your business as a relevant option and how it describes your offerings.

Grok

Developed by xAI, Grok answers questions and provides information across a range of topics. Monitor your brand's visibility in its responses and compare it with your performance on other platforms.

See how Contentpen tracks your brand across AI search

Take a closer look at how Contentpen turns AI-generated responses into actionable visibility insights. Explore how to monitor your brand across AI platforms, track custom prompts, compare competitors, discover cited sources, and review performance trends.

Why use Contentpen's AI Visibility Checker?

Contentpen connects AI visibility analysis with the SEO and AEO content workflow, helping you understand your brand's presence and decide what to improve next.

Start free and expand your analysis

Check your brand in ChatGPT using three predefined prompts without an account. Unlock more prompts, AI platforms, and detailed reporting when you're ready for broader monitoring.

Track the questions that matter to your business

Add custom prompts based on the questions your customers actually ask. Monitor product comparisons, competitor alternatives, industry recommendations, and specific use cases.

Understand why competitors receive more visibility

Compare brand mentions, share of voice, and average positions across tracked prompts. Identify which competing businesses are receiving attention and where your brand is missing.

Discover the sources AI platforms reference

Explore cited websites and pages to understand which sources contribute to answers in your industry. Use these insights to uncover potential content opportunities and relevant third-party publications.

Connect AI insights with content optimization

Contentpen combines AI visibility tracking with keyword research, topical clustering, AI-assisted writing, SEO and AEO scoring, and content publishing. Move from identifying a visibility gap to creating content that addresses it.

Monitor progress and share reports

Review visibility trends over time, compare performance across AI engines, and export reports for internal stakeholders or clients.

What is a good AI visibility score?

A good AI visibility score indicates that your brand appears consistently for relevant questions, receives a competitive share of mentions, and is represented accurately.

However, no single percentage defines success for every business. Results vary depending on the industry, prompts analyzed, number of competitors, and AI platforms included.

The following ranges are suggested interpretation guidelines, not universal industry benchmarks.

What is a good AI visibility percentage?

What to aim for: More than 50% visibility across a representative set of high-value prompts is a useful initial goal. Prioritize relevant questions over a high score on unrelated prompts.

What is a good average position in AI answers?

What to aim for: An average position within the top three is a practical target when responses contain ordered recommendations. Earlier placement may provide more prominent exposure, although it does not guarantee user engagement.

What is a good AI share of voice?

Share of voice depends on how many competing brands are included in your analysis.

For example, with five equally mentioned brands, the baseline share of voice would be 20%.

What to aim for: Exceed your competitive baseline and work toward a leading share of voice for the questions most relevant to your business.

What is a good AI brand sentiment score?

Sentiment describes how AI assistants portray your business when it appears in generated answers.

What to aim for: Positive and accurate neutral mentions are generally healthy. Investigate negative descriptions to determine whether they reflect valid concerns or incorrect information.

Who is Contentpen's AI Visibility Checker for?

Anyone who’s looking to create brand awareness and is looking for potential customers or users needs an AI visibility check in today’s time.

SaaS and technology companies

Find out whether AI platforms recommend your product for relevant use cases, alternatives, and software comparisons. See which competitors appear more frequently and identify opportunities to improve your positioning.

SEO and digital marketing agencies

Evaluate AI visibility for clients, compare competing brands, and monitor results over time. Use expanded reporting to complement keyword rankings, organic traffic, and traditional SEO performance.

Content marketers and SEO professionals

Discover the questions where competing brands appear instead of yours. Use these insights to prioritize helpful guides, product comparisons, and content updates.

Small businesses and service providers

Understand whether AI assistants recognize and recommend your business when potential customers ask about products or services in your category.

In-house marketing teams

Track brand exposure across AI platforms and evaluate whether your content and marketing efforts are improving your presence in AI-generated answers.

Freelancers and consultants

Run initial visibility checks for prospects, find missed recommendations, and support SEO, GEO, and AEO services with ongoing monitoring.

How to improve your visibility in ChatGPT and other AI search engines

Improving AI visibility involves making your brand relevant, understandable, and discoverable across the information sources AI platforms use.

1. Target questions your potential customers ask

Research questions related to your products, industry, competitors, and common customer problems.

Create content that answers those questions directly, with useful explanations, examples, and comparisons.

2. Make your brand information clear and consistent

Explain what your business offers, who it serves, and how its products differ from alternatives.

Keep important information accurate across your website, product pages, and relevant business profiles.

3. Create content worth referencing

Publish original research, expert insights, case studies, comparisons, and detailed resources that provide information beyond generic summaries.

Useful, well-supported content gives publishers and AI systems more material to reference.

4. Earn relevant third-party mentions

Build relationships with industry publications, review platforms, and websites that cover your business category.

Accurate mentions from credible third-party sources can strengthen your brand's online presence and give AI systems additional context.

5. Keep your website accessible to search and AI crawlers

Check that important pages contain accessible content, useful headings, descriptive metadata, and relevant internal links.

Review technical restrictions that might prevent eligible crawlers from accessing public information. Structured data can clarify page content and entities, although it does not guarantee inclusion in AI responses.

6. Monitor competitors and update your strategy

Track questions where competitors appear more frequently, review available source information, and identify topics where your content needs improvement.

Use ongoing monitoring to evaluate changes rather than judging performance from a single result.

Turn AI visibility insights into content opportunities

Finding out that a competitor appears more often is only useful if you can decide what to do with that information.

Contentpen is an SEO AEO tool that connects AI visibility monitoring with content research, creation, optimization, and publishing, allowing you to use the insights from AI-generated answers to guide your SEO and AEO strategy.

Identify relevant questions, research opportunities, create optimized content, and monitor how your brand's visibility evolves.

Start your 7-day free trial now!

Frequently asked questions

Is Contentpen's AI Visibility Checker free?

Yes. You can check your website's ChatGPT visibility across three predefined prompts without creating an account. For additional prompts, seven-platform tracking, source insights, and downloadable reports, you can start a Contentpen free trial.

Can I check my competitors' AI visibility?

Yes. You can enter a competitor's public website URL to run an initial ChatGPT visibility check. The full Contentpen dashboard supports broader competitive monitoring.

How accurate is an AI visibility score?

An AI visibility score measures appearances within a defined set of prompts and responses. Its reliability depends on the relevance and number of questions analyzed, the platforms included, and how frequently checks are repeated.

Because AI-generated answers can change between runs, a larger sample provides a more informative assessment than a single response.

What is the difference between AI mentions and AI citations?

An AI mention occurs when a response names or discusses your brand. An AI citation occurs when a response references or links to a webpage as a supporting source.

A brand may be mentioned without being cited, while a website can be cited without an explicit recommendation of its brand.

Why does ChatGPT recommend my competitors instead of me?

ChatGPT's recommendations depend on the question, available information, model behavior, and the context it associates with different brands.

Your competitors may have clearer product information, stronger relevance to particular questions, or more references across relevant sources. Analyzing repeated responses can help identify whether the difference is consistent.

Can I improve AI visibility without improving Google rankings?

Yes. Clearer product information, helpful content, accurate third-party mentions, and better coverage of relevant questions may improve how AI systems understand and represent your brand.

However, traditional SEO and AI visibility overlap in important areas, including content quality and crawlability.

How frequently should I monitor AI visibility?

Weekly or monthly monitoring can help businesses identify broader trends, while frequent checks may be useful in highly competitive categories.

For meaningful comparisons, use a consistent set of relevant prompts and review results across multiple responses.

Can I customize the questions used to check my brand?

Yes. Contentpen's full AI visibility dashboard allows you to add custom prompts related to your products, competitors, and target audience. The free checker uses three predefined prompts.

Can I download my AI visibility report?

Downloadable reports are available through Contentpen's full AI visibility dashboard. You can access this functionality by starting your 7-day free trial.